There are some things I just don't do

People hear the word ‘photographer’ and tend to think it means I'm someone who 'takes pics of any and everything’. That’s not the case here friends. The only way for me to be really good at what I do is not to try and master every genre of work out there.

And to be completely honest, I don’t want to be a Jill of all trades. Specializing in lifestyle and experience based photography allows me to hone in on my storytelling skills and create unique images for my clients. I'm sure some of you may be reading this thinking, 'ok, but what exactly are you talking about Gernelle? Make it plain G!'

Ok, Ok I'll make it plain


Here's a list of themes/sessions I DON'T photograph:


  • Weddings
  • Labor and birth photos
  • Family reunions
  • Real Estate/buildings/interiors
  • Conferences/conventions
  • Concerts
  • Products or Food/food styling
  • Cars and vehicles

It ain't for everybody

I understand that not everyone has yet embraced the idea of candid experience based photography and can only imagine a scenario that involves a backdrop, traditional poses and 'perfect' smiles. That's ok. I know that choosing this as a specialty means I will be turning down a lot of business in the beginning. That's ok too.


Once people understand the heart of my work, those whose vision resonates with mine are going to seek me out. Until then, my goal is to show and tell as many people as I can about my passion for visual storytelling. Speaking of stories, here's one that inspires me to work with people to capture them having fun with the ones they love.


One evening, while I was feeling especially nostalgic, I pulled out a bunch of old family photos. As I flipped through the prints, I noticed something was missing. I started scanning every image, searching but never finding what I was convinced had to exist. Out of the scores of pics I flipped through, I couldn't find one childhood photo of just me with my mom. Not one! Sure, there were plenty of group family photos with me and mom there but there wasn't one single image of me as a little girl with mom that didn't include other people. The realization that I'd never be able to make this a reality hit me like an 18 wheeler. All hopes of seeing me and mom together when I was 3, 7, 12, those were gone.


Thinking about my own story, I wanted to create a brand that focused on capturing the bond between couples, parents and their children as well as individuals as they enjoy themselves around the world. Those are the moments and bonds that bring my clients the most joy. Those are the moments I love witnessing. That’s the kind of photography I create for a living. That’s what you can expect when partnering with me for a lifestyle photography experience.


If you are looking for a photography experience that differs from what you've done in past years, one that captures authentic emotions and moments, consider this your personal invitation to reach out to me today for a consultation.